The High Cost of Acquiring New Customers
Incentivaze Sarah VanHeirseele Incentivaze Sarah VanHeirseele

The High Cost of Acquiring New Customers

In today's competitive marketplace, it's more important than ever to focus on customer retention. That's because studies show that it can cost anywhere from 5 to 25 times more to acquire a new customer than it does to retain an existing one.

Read More
Strategic Resilience: How Rewards and Loyalty Programs Empower Marketing Departments in Budget-Conscious Times
Incentivaze Sarah VanHeirseele Incentivaze Sarah VanHeirseele

Strategic Resilience: How Rewards and Loyalty Programs Empower Marketing Departments in Budget-Conscious Times

In an ever-changing business landscape, marketing teams often find themselves facing the daunting challenge of achieving ambitious goals with limited resources. When budgets constrict, it becomes crucial for marketing teams to adapt and remain resilient to drive customer loyalty, generate revenue, and secure long-term success. Fortunately, rewards and loyalty campaigns emerge as powerful tried-and-true strategic tools that empower marketers to navigate cost-conscious environments. These programs encourage customer engagement while acting as strategic tools for marketing departments to navigate cost-conscious environments.

Read More
Marketing Through a Recession
Incentivaze Olivia Parker Incentivaze Olivia Parker

Marketing Through a Recession

During economic downturns, marketers must work hard to balance costs while supporting short-term sales and considering investments in long-term brand health. Unsure how to find an equilibrium between your budget and continuing to grow despite the economic downturn?

Read More