Marketing Through a Recession
During economic downturns, marketers must work hard to balance costs while supporting short-term sales and considering investments in long-term brand health. Unsure how to find an equilibrium between your budget and continuing to grow despite the economic downturn?
Read This Before Running Your First Rewards Campaign
Keeping consumers coming back requires brands to take the time to understand what drives consumers and build a plan to reward them accordingly. As a brand, you need to engage your modern consumers, drive sales, build brand loyalty and appease your key retailers. So, where do you begin?