Getting to the digital or physical cash register as a brand is hard these days. With so many channels, decisions, competing brands and roadblocks along the path to purchase, engaging and converting consumers keeps many brand marketers up at night.

It is humbling talking innovation with one of the world’s largest marketers. However, the fact is that our Shopper Marketing partners do not always have the access to innovation that their corporate or brand colleagues enjoy. More than inform or inspire them, our promise was to provide actionable learning, while also making innovation accessible to them.